Dashboard Member Plus – Frontend & UX Engineering for Seller Operations

Dashboard Member Plus is a seller-facing management platform designed to support daily operational workflows, including package monitoring, tier progression, referral tracking, and seller profile management.

This platform is built for real production usage, handling data-heavy views and recurring interactions from active sellers.

My responsibility focused on the frontend and UX layer, translating business rules and operational requirements into interfaces that are clear, scalable, and reliable for everyday use.

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Industry & Product Context

Working in Seller Operations This project required a deep understanding of how sellers interact with operational systems on a daily basis, including package submission, performance tracking, and incentive progression.

The UI needed to support frequent usage, fast scanning of information, and clear feedback for seller actions.

Rather than prioritizing visual flair, the interface was shaped around clarity, hierarchy, and efficiency, aligning with how sellers actually use the system.

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Operational & Incentive Workflows

Tiering and Referral System Dashboard Member Plus includes a tiering system based on seller activity, such as AWB submission and transaction history, as well as a referral mechanism tied to incentive earnings.

From a frontend perspective, this involved:

• structuring multi-step operational flows
• presenting progression and rewards transparently
• ensuring sellers could understand their current status at a glance

The UI needed to balance gamification elements with operational seriousness, without distracting from core tasks.

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Design-to-Code Journey

Operational-Focused UI The interface was designed specifically for seller operations, covering dashboard analytics, tiering views, referral summaries, and transaction history.

The focus was on:

• clear information hierarchy
• reusable UI components
• layouts that remain usable even with large datasets

Iterative Refinement UI decisions were refined through:

• collaboration with stakeholders
• feedback from real usage scenarios
• iterative improvements to reduce friction in seller workflows

Frontend Implementation All components were implemented using a component-based architecture, ensuring:

• consistency across features
• maintainable code structure
• scalability as business rules evolved

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What Makes This Project Special

• Real-world seller management platform used in production
• Complex operational workflows, not static dashboards
• Frontend and UX ownership for data-heavy interfaces
• Combination of operational logic and gamified incentives
• Focus on usability for recurring, daily seller activities